Penn State Media Sales » Business/Economics

Marketing for Managers: 4-- More Than a Good Idea

Describes how large and small companies develop and manage their products through a study of Option X, a graphic arts firm. The firm's owner and a designer from another company discuss the aspects of design and development and examine the customer-supplier relationship.

$155.00

Media Type: DVD
Length: 29 min
Stock Number: 37126DVD
In stock items ship in 48 hours.
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