Penn State Media Sales » Business/Economics
This seven-part series examines corporate marketing activities from a management perspective, focusing on the interdependence of marketing functions and their impact on nonmarketing managers. The first program highlights Ray Robbins, retired CEO of the air-conditioning and refrigeration manufacturer Lennox, who describes his early efforts in marketing at the international level. Also touches on competition in diverse marketplaces and aspects of marketing from an international perspective. Host: David Schropfer, international marketing professional. Produced by the University of Maryland.
$155.00
Media Type: DVD
Length: 29 min
Stock Number: 37129DVD
In stock items ship in 48 hours.
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USA: $7.50
International: $50.00*
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