Penn State Media Sales » Business/Economics

Marketing for Managers: 6-- Maximizing Promotion Dollars

Explores the promotional strategies for Suburban Hospital in Bethesda, Maryland, through a visit to the hospital's advertising agency. Examines budgets, coordination, and trends as they relate to Suburban Hospital's public relations and advertising campaigns.

$155.00

Media Type: DVD
Length: 29 min
Stock Number: 37128DVD
In stock items ship in 48 hours.
External Link PAYMENTS PROCESSED BY THE PENNSYLVANIA STATE UNIVERSITY

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