Penn State Media Sales » Business/Economics
Highlights the understanding of cultural values, religious beliefs, business taboos, and the meaning of certain words or slogans in another language before designing a marketing campaign for sale of a product or service overseas. Uses print and video advertisements developed for European and Hispanic markets to illustrate international sales strategies.
$155.00
Media Type: DVD
Length: 27 min
Stock Number: 36837DVD
In stock items ship in 48 hours.
PAYMENTS PROCESSED BY THE PENNSYLVANIA STATE UNIVERSITY
USA: $7.50
International: $50.00*
* Shipping may be less than the amount specified depending on your shipment location. If applicable, your shipping email will reflect the lower shipping price.
6% sales tax will be charged to all orders shipped to PA