Penn State Media Sales » Business/Economics
Underscores the significance of analyzing another market before introducing a U.S. product, and suggests that any product redesign must meet cultural norms, social mores, and customer expectations if the product is to be successful. Japanese businessexperts talk about understanding that country's marketplace.
$155.00
Media Type: DVD
Length: 28 min
Stock Number: 36836DVD
In stock items ship in 48 hours.
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