Penn State Media Sales » Business/Economics
Shows the importance of strategic planning when entering the global marketplace, including how to gauge market demand, recognize local and multinational competitors, and analyze product strengths and weaknesses. Considers resource management, distribution, promotion, and personnel management.
$155.00
Media Type: DVD
Length: 29 min
Stock Number: 36835DVD
In stock items ship in 48 hours.
PAYMENTS PROCESSED BY THE PENNSYLVANIA STATE UNIVERSITY
USA: $7.50
International: $50.00*
* Shipping may be less than the amount specified depending on your shipment location. If applicable, your shipping email will reflect the lower shipping price.
6% sales tax will be charged to all orders shipped to PA