Penn State Media Sales » Business/Economics

Managing Globally: 3 -- Understanding Cultural Differences

Suggests that Western business executives need to understand the cultural characteristics of another nationality before approaching a client in that marketplace. Looks at cross-cultural sensitivity training, and provides a brief overview of such training available to companies doing business in the Middle East.

$155.00

Media Type: DVD
Length: 29 min
Stock Number: 36832DVD
In stock items ship in 48 hours.
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