Penn State Media Sales / Business/Economics
Ford Motor Company chose not to recall the Pinto although people were dying in fires resulting from very low-speed rear end accidents. This classic business ethics case raises important questions about the complexities of ethical decision making in a corporate setting. Students learn from a key player, the recall coordinator himself, Dennis Gioia, who is now an award-winning teacher, expert in cognition in organizations, and professor of management at The Pennsylvania State University's Smeal College of Business. The DVD along with the case study and instructors guide, written by Professors Dennis Gioia and Linda Trevino, professor of organizational behavior and expert in organizational ethics in the Smeal College, are designed to increase student understanding of the actual decision making processes involved. DVD, Case Study and Instructor's Guide
Presents the pros and cons of trade barriers in the world marketplace. Discusses the issue of protection from foreign competition and juxtaposes it with international business opportunities for U.S. companies if trade barriers are removed.
Highlights the understanding of cultural values, religious beliefs, business taboos, and the meaning of certain words or slogans in another language before designing a marketing campaign for sale of a product or service overseas. Uses print and video advertisements developed for European and Hispanic markets to illustrate international sales strategies.
This seven-part series examines corporate marketing activities from a management perspective, focusing on the interdependence of marketing functions and their impact on nonmarketing managers. The first program highlights Ray Robbins, retired CEO of the air-conditioning and refrigeration manufacturer Lennox, who describes his early efforts in marketing at the international level. Also touches on competition in diverse marketplaces and aspects of marketing from an international perspective. Host: David Schropfer, international marketing professional. Produced by the University of Maryland.
Presents an overview of logistics management, including definitions, elements of logistics systems, and a rationale for the interest in effectively managing the logistics function in the firm. Produced by Penn State Television / WPSX-TV.
A systems overview of airlines and special carriers, including infrastructure, cost structure, operating characteristics, and market situation.
The basic modes of transportation and intermodal alternatives are examined, as are the criteria for selecting the best alternatives for a particular logistics system.
The role and objectives of materials handling and packaging in logistics are examined and the process of selecting equipment and materials is analyzed.
Discusses and illustrates some of the special rates and services offered by transportation carriers to attract business and/or to meet the special needs of shippers.
Discusses the strategic planning process and its impact on logistics, and develops a comprehensive strategic framework for planning.
Provides a discussion of systems analysis and its importance in business organizations, and covers different approaches to analyzing logistics systems and measuring the total cost of alternate logistics systems.
Examines the various roles of logistics in the economy (macro) and the role of logistics in the firm (micro).
Beginning with an overview of the node in the logistics system, discussion is provided of one of the major nodal activities, inventory control.
An overview is provided of the role of warehousing in logistics decisions, and major warehousing decisions are covered.
Provides an overview of the development of the regulation of transportation, with particular emphasis on today's deregulated environment.
Presents the various methods or techniques for inventory control, including EOQ, MRP, JIT, and DRP.
An analysis of the factors that affect the cost of logistics in the firm, including spatial relationships, competitive relationships, and product characteristics.
Explores the relationships between logistics and other managerial functions, including marketing, production, and finance.
Examines the critical area of customer service in general, with particular emphasis on the logistics role in customer service in today's competitive market environment.
Examines the strategic transportation decisions facing logistics managers in today's competitive, deregulated environment.
Describes the importance of logistics information and information quality, and examines such key areas for information systems as order processing and transportation evaluation.
Examines the various factors that affect location decisions and provides a framework for location decision making.
Reviews early developments in logistics and discusses developments in computers, management, and integration.
The components of materials management are discussed, with emphasis on its relationship to production.
The economic order quantity (EOQ) is discussed and explained as a tool for inventory management.
Analysis of how the basic EOQ model can be adapted to aid certain logistics related decisions, including modal selection and volume rates.
Presents an overview of the major legal forms of transportation, with particular emphasis on their role in the logistics systems.
An introduction to the basic types of transportation rates quoted by carriers and to the factors that affect the rates charged by transportation companies.
Focuses on the international dimension of logistics, including intermediaries, government regulation, and financial arrangements.
A systems overview of motor carriers and water carriers, including infrastructure, cost structure, operating characteristics, and market situation.
Operational dimensions of warehousing are discussed, including warehouse layout, stock location alternatives, and order selection alternatives.
A systems overview of railroads and pipelines, including infrastructure, cost structure, operating characteristics, and market situation.
Provides an overview of the development of the logistics function in U.S. companies and the major organizational issues that are usually addressed in setting up a logistics department.
Presents some of the elementary techniques that can be used for location decision making.
An overview of Sitkin Smelting and Refining, Inc., of Lewistown, Pennsylvania. Scenes at the company's Christmas party and inside the plant introduce the employees whose perspectives are the focus of later documentaries in the series. The program features a "view from the top" by the son of the company's founder, board chairman Lewis Sitkin, who reviews the history of the small business and discusses its present and future status. Observes Sitkin at work. Produced by P.J. O'Connell for Penn State Television / WPSX-TV.
Award winning innovator, Jack Matson, shares his perspective on failure, creativity and innovation. Using true-to-life examples, personal cases, and experiences of innovators excelling in the art of innovation on an organizational, civic or personal level. Jack Matson develops courses in innovative design based on " Intelligent fast failure." Paperback book. 191 pages. print material
Introduces budgeting in the context of short-term operational budgets, and shows the advantages and disadvantages of different approaches to the process as well as when to revise a budget. Ciulla explains how management can unwittingly undermine an organization's ethical environment by tying achievement of profit goals to employee compensation.
Looks at the decision-making process behind the purchase of long-term assets and explores financial considerations of depreciation, return on the investment, effect of cash flow, and long-term investing. Describes nonfinancial forces that may affect managers' decisions, and Ciulla offers ethical issues that companies should take into account when investing in new technology that might displace workers.
Suggests that workplace diversity creates a kaleidoscope of needs and values in employees, challenging managers to provide motivation. A chief executive outlines his approach to encourage performance, and employees comment on various incentives and rewards. Also delves into goal-setting as a motivational tool.
Looks at formal and informal communication in the workplace, and reviews how each style affects managerial and employee performance. Discusses positive communication techniques that can be used to manage and resolve conflict, and comments on the authority middle managers need to effectively carry out their responsibilities.
Reviews how the rapid growth of permanent and temporary work groups and teams affects management, and excerpts from a TQM meeting illustrate how teams can function in problem-solving activities. Indicates how organizations can set goals to guide the direction of a company, measure organizational success, and develop appropriate strategic-planning techniques.
Provides an explanation of the basic accounting equation, cash and accural bases of accounting, the balance sheet,the income statement, the statement of cashflows, and ratio analysis. Two executives provide examples of assets, liabilities, owner's equity for enterprises, and an overview of the types of business decisions managers would make using financial statements.
Explores the statement of cash flows, reviews how money flows in and out of an organization through operating, investing, and financing. Defines the cash and accrual bases of accounting and the concept of working capital. Corporate executives discuss what they look for in a cash-flow statement, and Ciulla presents a situation regarding unethical manipulation of cash and its extreme consequences.
This six-part series features documentary case studies of organizations that have implemented total quality management (TQM). The first program explains how management can provide leadership for the successful implementation of TQM, and considers the behaviors and personal characteristics of an effective leader. Presents a case study of Federal Express, which effectively introduced TQM using the top-down approach. Host: Doris McMillon. Produced by the University of Maryland's Office of Instructional Development.
Highlights the complexities of two primary approaches to costing -- process costing and job-order costing -- and shows how to use cost reports and projections to monitor and control expenses. Analyzes the effect of numerous variables on the cost of manufacturing a product. Ciulla reviews one "cost" of doing business that companies often encounter when operating in other countries: bribery.
Focuses on the future of corporate America, including increased customer demand for quality and service, national and international competition for consumers, the need for higher worker productivity, and the advent of the global marketplace. Experts pose questions about what lies ahead and discuss the skills managers need to function in the chaos of the contemporary business world.
Successful companies put customers at the center of every decision and transaction. Good customer service requires tact, consideration, and conflict management skills. Understanding customers requires sensitivity to customer queues and the ability to listen. Learn how to respond to each customer's needs in ways that both please your customer and build your organization. Study guide included.
Describes the norms, structures, rites, and rituals of corporate cultures and how the culture shapes the organization and the individual behavior within it. Looks at the influence of corporate culture on management structure and employee involvement and commitment, and studies corporate ethics and social responsibility when public and private sectors join forces.
Focuses on company start-up factors and related liabilities, including legal, tax, and financial incentives for establishing a corporation as a partnership, with shareholders, or under sole ownership. Ciulla discusses how a new business owner can consciously establish a moral environment in a firm.
Describes accounting systems that designate any employee who exercises control over cost and revenue as a responsibility center. Telephone company executives share their experiences with this type of management, and Ciulla considers social responsibility accounting.
Quality management programs can be distilled into four cornerstone principles: continuous improvement; customer focus; employee involvement; and commitment to measurement and evaluation. Use "quality" to define goals, build consensus, and create shared company culture. Study guide included. A limited supply of VHS tapes. Final sale only.
This six-part series explores the challenges that managers face in organizational settings with diverse workforces, and features interviews with business executives and employees. The first program reveals the changing environments in today's workplace, focusing on work force diversity including gender, age, and the physically challenged. Reviews the differences between leadership and management and the qualities of an effective leader. Host: James Adams. Produced by the University of Maryland's Office of Instructional Development.
Presents highlights of a 1985 symposium of distinguished corporate, legal, legislative, and regulatory leaders who gathered in Washington, D.C., to discuss corporate takeovers. Participants include T. Boone Pickens, Jr., chairman of Mesa Petroleum Company; Charles C. Cox, Securities and Exchange Commission; Harrison J. Goldin, New York City comptroller; and U.S. Representative Timothy E. Wirth. Produced by the Center for Public Policy Education, the Brookings Institution.
Demonstrates the value of customer service and how best to implement it among employees at all levels in higher education. Develops the concepts of "moment of truth" and "cycle of service," identifies organizational goals and changes necessary for a strong customer-service program, provides standards to measure customer satisfaction, and suggests rewards for employees who provide outstanding customer service. Produced by Penn State Television / WPSX-TV.
Provides an orientation for conducting research into information available about public and private businesses. Presents practical methods for locating material to be used in class assignments, as background for job interviews, for preparation of in-house reports, and in development of investment strategies. Hershey Foods Corporation is used as an example in conducting a sample research strategy. Produced by Penn State Television / WPSX-TV.
This twelve-part series reviews the economic, political, and cultural environment affecting the growth of international marketing, competition, and the management of multinational corporations. The first program examines the expansion of U.S.-owned businesses in the world marketplace, and highlights volume of export sales and the overseas operations of production facilities. Partners in an architectural firm describe projects in Indonesia and Turkey. Host: Fran Dorn. Produced by the University ofMaryland's Office of Instructional Development.
Suggests that Western business executives need to understand the cultural characteristics of another nationality before approaching a client in that marketplace. Looks at cross-cultural sensitivity training, and provides a brief overview of such training available to companies doing business in the Middle East.
Delves into cultural sensitivity training, which involves "more than the etiquette of presenting a business card." Cultural sensitivity trainers stress the importance of understanding the beliefs and traditions that shape a culture and dictate the thinking and behavior of its citizens.
Focuses on the climate of fierce competition in the global market, and asks whether U.S. businesses can compete. Executives from an international business, the Council on Competitiveness, the Manufacturing Forum, and the National Academy of Sciences address this question.
Shows the importance of strategic planning when entering the global marketplace, including how to gauge market demand, recognize local and multinational competitors, and analyze product strengths and weaknesses. Considers resource management, distribution, promotion, and personnel management.
Underscores the significance of analyzing another market before introducing a U.S. product, and suggests that any product redesign must meet cultural norms, social mores, and customer expectations if the product is to be successful. Japanese businessexperts talk about understanding that country's marketplace.
Details the complexities of negotiating agreements with businesses and governments from other countries and cultures, and explores potential problems of communication, including the significance of nonverbal actions and cues endemic to certain societies.
Covers the assignment of American employees to overseas posts, and notes that in addition to coping with language barriers, unfamiliar currency, and restrictive mores on the job, many employees also must be concerned with resettling their families. Describes the expanded role of companies in assisting these workers.
Illustrates the steps required to complete a foreign investment transaction, including legal issues and tax restrictions. Suggests that pension and mutual-fund managers, insurance companies, and investment banks are spearheading a trend to invest moreheavily in foreign concerns, and explains why international markets might appeal to U.S. investors.
Speculates on the opportunities and challenges of the future in the global economy. Will tomorrow bring stiffer competition? How will economic and political conditions affect businesses? Executives and futurists predict what the coming years may hold for international business and trade.
Illustrates how customer expectations are identified and satisfied by employing a focus group and a Saturn car dealership as an example. Includes a studio discussion with a manager and a sales consultant from Saturn.
Outlines the importance of inside and outside marketing at Denro International, a company specializing in air-traffic-control systems, and discusses the elements that make a business attractive to outside investors.
Explores the promotional strategies for Suburban Hospital in Bethesda, Maryland, through a visit to the hospital's advertising agency. Examines budgets, coordination, and trends as they relate to Suburban Hospital's public relations and advertising campaigns.
Describes how large and small companies develop and manage their products through a study of Option X, a graphic arts firm. The firm's owner and a designer from another company discuss the aspects of design and development and examine the customer-supplier relationship.
Stresses the availability and affordability of market research with a visit to the public library. Features three marketing researchers who explain their individual services and tell how these services can be used in a cost-effective manner.
Reviews the ways that Black and Decker, a manufacturer of electric tools, distributes its products. Takes viewers on a tour of Lowe's, a major retail outlet for Black and Decker, where the district manager speaks to the interaction between customer and supplier.
With a touch of humor, this program follows a health-care administrator as he attempts to pinpoint the cause of an epidemic of accidents. Discusses steps all employees can take to reduce common safety hazards in health-care institutions. Covers such concerns as falls, fires, electrical hazards, burns, and cuts, and stresses the importance of incident reports. From the Training Programs for Health-Care Workers series. Produced by the Penn State Coordinating Council for Continuing Education in Health Care.
Reviews the change in corporate cultures under TQM, and looks at how the relationships between employees and managers are recast to achieve a sense of shared objectives and common commitment. Features interviews with staff and managers from Inova Health Systems, who describe the difficulties and benefits they have experienced through TQM.
Focuses on the critical importance of training in TQM, and outlines the skills and conceptual framework necessary for successful TQM implementation. Features a case study of Xerox Corporation's Leadership Through Quality training program. Reviews how the concept of continuous improvement has affected the design and delivery of TQM training in domestic and overseas concerns.
Looks at the creation and definition of TQM teams, the tools they use, the roles of various team members, the responsibilities of management, and some potential problems of a team-based approach. Three teams from McCormick and Company -- a problem-solving team, a cross-functional process improvement team, and a management-level team -- are the focus of the case study.
Points out that customer expectations can be identified and measured initially as well as over time, shows how employees can monitor and satisfy customer needs, and explains what to do when customer expectations are unrealistic. The Ritz-Carlton is the basis for a case study of a company that takes a systems approach to quality to achieve 100 per cent customer satisfaction.
Considers the challenges faced by federal government agencies in their attempts to apply the TQM philosophies. Reviews characteristics of the public sector that make wholesale adoption of TQM difficult, and presents ways in which some agencies have, with varying degrees of success, implemented TQM.
Learn tips and rules on business and social etiquette, table etiquette, and how to act during a business lunch. Recorded live at WPSX TV studios with host . Katie O'Toole and guest speaker, Mary Mitchell . c 1999 WPSX TV.
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
©1987 The Pennsylvania State University Produced by WPSX-TV
Describes the basic methods of tracking inventory, perpetual and periodic, and of determining its cost: FIFO, LIFO, and weighted average. Hardware and building store managers describe various inventory management techniques, and Ciulla explores the ethical dilemma faced by a company in deciding whether or not to sell excess inventory to a foreign government.
Uses as a premise the fact that growing marijuana, America's most widely used drug, has become a booming "cottage industry." Suggests that the government's expensive efforts to keep out foreign marijuana have spawned a sophisticated domestic marijuana industry that reaches from private-home basement "grow rooms" to the hills of America's backcountry. Produced by CBS for "48 Hours."
Modern economics is a subject that today's students must understand in order to protect their tomorrows. Inflation, the creation of money, and the regulation of the economy are explained. ©1987 3 VHS video tapes
Margaret Keyes is your tour guide through the restoration process of Iowa's first state capitol building. The daughter of a state archaeologist, Keyes was a professor of Home Economics when she was appointed Research Director of Old Capitol - a position that would include a six year restoration of a century old landmark. Keyes reflects lovingly on the difficult search for original building plans to Iowa's most revered structure. She shares the excitement of discovery as she finds precious antique furniture used in the early days of the building. Her stories of finding or recreating whale oil lamps, tallow candles, period chandeliers, and stove pipe heating weave the historical fabric of early life and government in the State of Iowa.
Defines and illustrates the most common fundamental hand motions. Shows the old and improved method of filling pinboards, inserting papers in mailing envelopes, and other motions.
Demonstrates how principles of motion economy can be applied to almost any kind of manual work, using a variety of factory and office problems.
A four-part training package, designed for use by graduate students in statistics and/or in statistical consulting courses, that combines lectures with "good" and "bad" role-plays to illustrate communication skills. The segments are entitled "Establishing Rapport," "Getting Specific," "Getting Technical," and "Difficult Situations." Developed and presented by Janice Derr and Ann Greeley of Penn State University. Communication Skills in Statistical Consulting: Parts 1-4 produced by Penn State Television / WPSX-TV.90535